Conjugation of Lesen German Verb Lesen

The Role of External Auditing in Public Sector Governance....

TABLE OF CONTENTS Table of Contents†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.i Acknowledgements†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ii Abstract†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦iii Dedication†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.iv CHAPTER ONE –INTRODUCTION 1.0 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.4 1.1Background to the problem†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..4 1.2 Objectives of the Study†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.5 1.3 Research Problem†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 1.4 Research Questions†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 1.5 Sub-Questions†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.6 1.6 Statement of Hypothesis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.6 1.7 Justification†¦show more content†¦I would also like to express my sincere gratitude to my family ,without the your financial support and encouraging support I wouldn’t have gotten this far. A special note of appreciation also goes out to the following individuals for their unwavering support through out the preparation of this project Mr. P.T .Nyamuvhurudza Mr. T Mukono Takudzwa Nyuke Tapiwa Magunda Mildred Pepukai You gave me priceless assistance guys May the Lord continue to bless you and your families. ABSTRACT We are living in a dynamic world characterized by spontaneous changes happening in the twinkle of the eye brought about mainly by changes in Information Technology. Information Technology is slowly changing the manner of our daily living and our jobs. This research was set out to identify the changes that Information Technology has brought about specifically on the auditing profession. The research was prompted mainly by the observations that the researcher witnessed during their industrial attachment experience within an audit firm. 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Marketing Management †Toyota Free Essays

Toyota Motors Marketing Plan for Hybrid Vehicles by geographic location (Europe) 1. 0 Executive Summary The Toyota Motor Company continues to strive to be the global market leader in the automobile manufacturing industry. Over the years, Toyota has managed to remain the leader of this industry through its management structure, fuel efficient vehicle design and competitive pricing based on global market knowledge. We will write a custom essay sample on Marketing Management – Toyota or any similar topic only for you Order Now Toyota has realized that environmentally conscious products were needed to ensure continued company (and sales) growth in the future. Toyota has been actively reducing its carbon footprint since 1998. Annually, Toyota has been publishing its Environmental and Social Sustainability report in order to enhance disclosure of information regarding environmental actions carried out in conjunction with its corporate activities. Through more efficient and â€Å"cleaner† production lines it has reduced its environmental impact. Toyota also seeks to be the market leader for so called â€Å"clean (or green) vehicles† such as Electric Vehicles, Hybrid Vehicles and Plug-In Hybrid Vehicles. This marketing plan will discuss Toyota’s strategy with regards to green vehicles, with particular reference to one geographical location, Europe. This Marketing plan will have a closer look at how the European Branch operates within Toyota’s global structure and how it reflects Toyota’s overall vision of a cleaner, more sustainable future. 1. 1 Vision Toyota realizes that its future lies in the production of environmentally conscious cars. Toyota’s vision of a cleaner future revolves around two main points. Firstly, the production of vehicles that have a smaller impact on the environment. Along with â€Å"cleaner† versions of its gasoline powered cars, Toyota believes that the company’s success in the present and future lies in its line of Electric, Hybrid and Plug-In Hybrid Vehicles. Through this line of vehicles Toyota will be actively reducing environmental impact by producing cleaner cars for consumers to use. Secondly, Toyota believes that to achieve its goals towards a cleaner future, it must continuously strive to make its production lines even cleaner. In fact, since 2002 Toyota has managed to reduce the energy used or the production of vehicles by 40%, waste products by 50% and water consumption by 70% (Toyota Motors Europe: Sustainability Report 2011). Both of the above points fall under a global philosophy called â€Å"The Toyota Way†. As analysed by Liker (Liker J. , 2004) this holistic philosophy maintains fourteen key principles which Toyota has adopted to give its customers what they want, when they want it, in the most efficient wa y possible whilst leaving the smallest possible carbon footprint. Toyota also believes that continual growth can be achieved by exceeding its customers’ expectations. In fact the Toyota Global website(2012) states â€Å"our attitude is to anticipate and deliver to the needs of those we serve† 1. 2 Objectives Toyota’s main objectives are stated clearly in its Sustainability Report (2011). The said report outlines a global vision, to be attained by the year 2020. Toyota’s new Global Vision 2020 comprises of three main pillars: * Lead the way to the future of mobility, which is our core business. * Commit to quality, innovation, environmental protection and by doing so, make cars that people love. Engage our people’s energy and passion to â€Å"Always Find a Better Way† (Toyota Motors Europe: Sustainability Report 2011) 2. 0 Current Market Summary Traditionally, Toyota’s primarily focused on the US and Japanese markets. The European market is a fairly new addition to Toyota’s Sales portfolio. Although the European market for cars has seen a steady decline in recent years, Toyota currently holds a 4. 2% share of the total car market. In 2011 total sales in Europe amounted to 822,386, 10% of which were Hybrid vehicles. 2. 1 Market Needs Through Customer Relationship Management and market research, Toyota has established a new set of characteristics it’s vehicles need to satisfy in order to reach the Global Vision 2020. Toyota has determined it’s cars need to be: * Of high quality and reliability thus requiring infrequent maintenance. * Widely affordable, including increased affordability of Hybrid and Plug-in Hybrid vehicles. * Silent in a world which is increasingly aware of noise pollution. * Easy to use, with particular reference to simplified user interfacing on new Hybrid and Plug-in Hybrid vehicles * Clean. Even if in a traditional gasoline engine model emissions need to be kept to an absolute minimum. Whilst identifying the need for â€Å"cleaner† cars, Toyota has also launched the Plug-in Hybrid Electric Vehicle (PHEV) demo project in 18 European countries. This project involves a limited production line of 200 PHEV vehicles which are being road tested by customers in 18 European countries till 2013. So far the project has already increased awareness of PHEV cars and provided crucial data with regards to technical performance and customer satisfaction. This data will be used in the near future to launch a large scale PHEV production line. Toyota realises the importance of its customers time. The increasing use of the internet, especially in the early stages of a purchase, has made the company’s website an important asset. Therefore an updated website will all models, colours, specifications and options is of vital importance. 2. 2 Market Growth Despite the afore mentioned drop in car sales in Europe, Toyota has managed to sustain a positive growth within this market. Toyota aims to increase its European market share from 4. % to 4. 5% ( 835,000 vehicles sold) in 2012. In 2011 its Hybrid sales amounted to 10% of the total sales figure. Toyota seeks to increase this to 14% in 2012 and up to as much as 20% in 2013/14 (Reuters: 5th March 2012). To do so, Toyota has re-designed some of its more popular models (Yaris and Auris) and has offered them in both traditional gasoline engines and Hybrid configuration. To further maximise growth in the Hybrid and Plug-In sector, many of Toyota’s European distributors have started offering very advantageous finance schemes on these models. This means that a customer no longer needs to go through the bank to purchase a new car. 2. 3 Market Segmentations Toyota’s European Market is vastly diverse and requires heavy segmentation. Each market segment requires separate market research, a separate marketing strategy and a separate product offering all together. When segmenting the European market one has to take the following considerations: * Age of the target consumer * Social Standing * Occupation and thus purchasing power * Educational background * Other cultural and socio-economic factors For the purposes of this plan we shall conduct a socio-demographic segmentation. Market segments may include : * Young ,trendy people who opt for small, inexpensive, cheap to run vehicles. this segment is also very environmentally conscious. * Young adults with higher spending power who opt for small saloon, small SUV’s/mini-vans and 4Ãâ€"4 vehicles. This segment is also very environmentally conscious but less so than the young trendy people * Middle aged adults who are better off and can afford higher end vehicles such as large saloons and high end 4Ãâ€"4 vehicles. This segment is less environmentally conscious and therefore less likely to invest in a Hybrid or PHEW vehicle unless these become trendy to own. * Mature adults who are about to retire or have retired from work. This segment looking for comfort and practicality while still maintaining style. Depending on their occupation and ability to save(throughout their career), their spending power will vary. This segment is the least environmentally conscious. Other market segments include small, medium and large business organisations for which Toyota has developed a range of trucks and vans of various sizes and payload capacity. . 4 SWOT Analysis Strengths * Toyota has firmly placed itself as one of the leading car manufacturers in the world and is also steadily gaining ground in Europe. Toyota’s reputation for quality and reliability has help to breach and gain a foothold in the European automobile market. * Toyota is on the forefront of cutting edge technology and is the leading man ufacturer for Hybrid vehicles in Europe and aims to further increase sales of Hybrids and PHEV in the next 2 years. * The Toyota Way of management continues to advocate efficiency in the production, distribution and sales of Toyota vehicles. Toyota’s continues drive towards efficiency has led to a reduction in cost of production/distribution/sales * Toyota’s Sustainability Report informs partners, distributors, employees and customers of the company’s commitment to a cleaner future. This further reinforces Toyota’s Corporate Social Responsibility in the minds of all third parties. * The company has a highly skilled workforce * Wide distribution network through clearly marked Toyota stores and other authorised distributors allowing potential customers easy access to the company’s vehicles Weaknesses * Toyota’s size as an organisation is in itself a weakness. The scale of the company presents different sets of challenges. The decision making process may be slower than in other organisations due to the sheer size of the management structure. * A wide distribution network requires a large workforce dedicated to logistics and distribution which can be quite expensive. * A weakness can also be identified in the supply chain for hybrid vehicles in Europe. Even though hybrid Yaris and Auris models are produced in Britain (and as of April 2012, also in France) almost all of the parts used to make these vehicles have to be imported. This will increase the overall cost per unit, therefore reducing competitiveness. (Reuters 5th March 2012) * Toyota owns and runs 8 manufacturing plants, 14 parts centres and 9 vehicle logistic centres in Europe. These plants and centres have high fixed costs. With an expected 5% decrease in the demand for cars in Europe, these plants’ fixed costs may become a long term burden on Toyota Europe and may decrease profitability. Opportunities * Being on the forefront of hybrid and PHEV technology, Toyota is an ideal position to strengthen its hold on this market segment and increase overall sales in Europe. In fact sales targets for 2013/14 for hybrid vehicles are initially set at 14% and 20% at a later stage. Various governments are imposing lower licensing fees on hybrid vehicles thus providing the perfect incentive for consumers to opt for a Toyota hybrid model * Soaring fuel prices are driving consumers to look for alternative modes of transport. Toyota’s hybrid and PHEV vehicles are very fuel efficient thus providing Toyota with the perfect opportunity to increase its market share. * Toyota plans to start manufacturing parts for hybrid and PHEV in Europe once sales reach 150,000 hybrid vehicles per year. At present, these parts are imported from Asia and the US. The production of parts in Europe would bring significant savings in transport and logistical costs which would bring a lower cost per unit and in term allow Toyota to be even more competitive with its prices. This would also put Toyota in a position to offer maintenance services to its customers at a lower price. Threats * In recent years Toyota has had to recall millions of vehicles due to defective brakes, suspensions and accelerator units. Recalls have cost Toyota millions of dollars in the past and they continue to be a costly problem in the present and foreseeable future. Recalls can also have a negative effect on brand equity and effect sales growth in the long term. * New brands could increase competition and erode Toyota’s sales. New entrants from Korea, China and India are providing various market offerings, at different levels of quality and at increasingly competitive prices. * Soaring fuel prices and raw material prices could have a negative impact on costs of production and distribution therefore further reducing profitability. * Economic factors such as the global recession in the last 3/4 years and the lack of consumer confidence in banking institutions will have a negative effect on sales. In recent years, unemployment rates have risen in Europe making selling expensive commodities, such as cars, even harder. 2. 5 Competition The Automobile industry is in itself a fiercely competitive industry. Even more so in the European market place due to the numerous European car manufacturers. Toyota faces stiff competition from most European car makers as they market and sell the bulk of their products in Europe. Therefore when it comes to purchasing a car, the European consumer has many more product offerings to chose from. Most of the European car makers have developed entire fleets of cars to suite different budgets, demographics and astes. In Europe, specifications such as miles per gallon, design features and retail price, have become battle grounds for car manufacturers. Toyota also faces a socio-cultural challenge: European car manufacturers take pride in the fact that their cars are designed and built in Europe for Europeans. This, in a way, can prove to be an advantage for brands such as BMW, Mercedes-Benz and Volkswagen. These brands can give the perception of being able to understand the European consumer’s needs better than their Asian and American counterparts. Toyota also faces stiff competition from other Asian manufacturers such as Kia, Hyundai and Honda. These manufacturers have also realised the importance of maximising fuel efficiency (with particular emphasis to small urban/city cars). Asia manufacturers have also been able to compete when it comes to retail price. Labour is relatively cheap in certain parts of Asia, thus allowing Asian manufacturers to keep costs of production low and passing on the savings to its customers. Competition has also risen due to new entrants into the European market. American giant General Motors launched Chevrolet Europe in 2005. Chevrolet have redesigned product offerings and created new product offerings to suit the European market. How to cite Marketing Management – Toyota, Essay examples

Teen Smoking Essay Example For Students

Teen Smoking Essay Problems With Teen Smoking in AmericaTeen smoking is a serious problem in the United States because the tobacco industry targets teenagers with their persuasive advertising. We see often in public places, teenagers who are standing around, smoking cigarettes. Recently, there has been legislation that has been turned down by Republicans in Congress, which was supposed to send a strong message to the tobacco industry. While this legislation was turned down, President Bill Clinton has vowed to continue his efforts to lower the rates of teen smoking. Yes, this problem steadily increases and the age groups become younger, but the problem will get worse if Congress does not try to target the tobacco industry. We will write a custom essay on Teen Smoking specifically for you for only $16.38 $13.9/page Order now Many teen smokers take up smoking as a daily habit. The number of teen smokers has increased to 73 percent between 1988 and 1996. This percentage was proposed on October 8, 1998. More than 1.2 million Americans under the age of eighteen started smoking daily in 1996, up from an estimated 708,000 in 1988. The rate teens become teen smokers has also increased up to fifty percent. In 1996, 77 out of every 1, 000 nonsmoking teens picked up the habit. In 1988, the rate was 51 per 1,000. The study was based on surveys of 78,330 Americans between the ages of 12 and 66 conducted by the CDC between 1994 and 1997. They asked if they ever had a daily smoking habit and if so, when they started. They were also asked when they smoked their first cigarette. There have been recent studies that prove that increasing the prices of tobacco will reduce the number of teen smokers. The tobacco companies know that increasing the price of tobacco will decrease teen smoking. Tobacco companies deny that they are increasing the prices of tobacco, but they still continue to recruit new smokers who are young. An estimated 420,000 teenagers were prevented from becoming smokers due to price increases in tobacco. The tobacco industry, on the other hand, is conducting a multi-million dollar campaign disinforming the public that they are not increasing prices to reduce teen smoking. There have been numerous economic researches in peer-reviewed journals about price increases in tobacco. Research proves in these documented journals that increase in the price of cigarettes will reduce teen smoking by seven percent. The tobacco industry is almost fully reliant on teenagers. According to a web site sponsored by the American Lung Association of Gulf Coast Florida, those who die from smoking each year, plus those who quit the daily habit, are replaced by one million teenagers who begin smoking annually (American Lung Association). The tobacco industry has its own words to say about price increase on cigarettes. The industry claims that price increases are disastrous and ineffective for the tobacco industry and other industries. The Secretary of the U.S. Department of Health and Human Services sponsored a Tobacco Bill to ban all advertisements of cigarettes and an effort to help stop teen smoking. The Republicans in Congress turned it down. It was turned down because it was too expensive. The cost of this bill would have cost an estimated $52 billion dollars a year to send out strong messages to these tobacco companies. I think that it should have been used because there are so many other things tha t our nations budget spends on each year that does not seem as important. Teen smoking is a real serious issue because later on these teenagers will have some serious health problems. I see my friends smoking and I tell them that it will cause some serious health problems for them in the future. After the defeat of the tobacco bill in the senate, President Clinton scolded Senate Republicans for Walking away from its obligation to our children (qtd. in Kaleidoscope Interactive). He also called for the Department of Health and Human Services to conduct an annual national survey of the cigarette brands most frequently used by teenagers. Im instructing the Department of Health and Human services to produce the first-ever annual survey on the brands of cigarettes teenagers smoke, and which companies are most responsible for the problem(qtd. in Kaleidoscope Interactive). Parents should know of this problem and they should also have the right to know. Public health officials can use this i nformation to reduce teen smoking and to raise awareness of the problem. .uebb717ef05ac945a386d02ca84756516 , .uebb717ef05ac945a386d02ca84756516 .postImageUrl , .uebb717ef05ac945a386d02ca84756516 .centered-text-area { min-height: 80px; position: relative; } .uebb717ef05ac945a386d02ca84756516 , .uebb717ef05ac945a386d02ca84756516:hover , .uebb717ef05ac945a386d02ca84756516:visited , .uebb717ef05ac945a386d02ca84756516:active { border:0!important; } .uebb717ef05ac945a386d02ca84756516 .clearfix:after { content: ""; display: table; clear: both; } .uebb717ef05ac945a386d02ca84756516 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uebb717ef05ac945a386d02ca84756516:active , .uebb717ef05ac945a386d02ca84756516:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uebb717ef05ac945a386d02ca84756516 .centered-text-area { width: 100%; position: relative ; } .uebb717ef05ac945a386d02ca84756516 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uebb717ef05ac945a386d02ca84756516 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uebb717ef05ac945a386d02ca84756516 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uebb717ef05ac945a386d02ca84756516:hover .ctaButton { background-color: #34495E!important; } .uebb717ef05ac945a386d02ca84756516 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uebb717ef05ac945a386d02ca84756516 .uebb717ef05ac945a386d02ca84756516-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uebb717ef05ac945a386d02ca84756516:after { content: ""; display: block; clear: both; } READ: Dwight D Eisenhower EssayThe survey was part of the $516 billion measure revoked by Republican Senate leaders. It was supposed to be used to enforce penalties against tobacco companies that did not succeed in reducing teen smoking to levels set in the legislation. President Clinton called out the tobacco companies, which have angrily opposed this survey. Once this information becomes public, companies will then no longer be able to evade accountability, and neither will congress, stated by Bill Clinton in an interview with the press outside the oval office (qtd. in Kaleidoscope Interactive). From now on the new data will help to hold tobacco companies accountable for targe ting children (qtd. in Kaleidoscope Interactive). The President cannot levy fines against the tobacco industry with out approval from Congress, however, he is confident that the survey will help his Congressional allies more information against the tobacco industry. If the survey is used, it will show that teens prefer particular brands, one brand to another. It will then be used as evidence that a particular manufacturer is marketing to teens, which is illegal. The Centers for Disease Control and Prevention said tobacco ads that rely on giveaways and childish cartoons were to blame. Advertising persuades teens to buy cigarettes. Since the Joe Camel Cartoon, Camel brand cigarette share of teen smokers has increased from 0.5 percent to 32.8 percent. About 30 percent of three-year-olds and 90 percent of six-year-olds recognize Joe Camel and associate him with Camel Cigarettes. The Tobacco Institute and R. J. Reynolds Tobacco Company, the maker of Camel Cigarettes and creator of Joe Camel, had no comment.The tobacco industry has insisted it does not target teen-agers with its advertising. Daily smoking rates begin increasing steadily again in 1988, the same year R. J. Reynolds introduced Joe Camel in advertising for Camel cigarettes, the CDC said. Joe Camel was retired in 1997, after it was used for a bad example for cigarette marketing aimed at children by critics, including President Bill Clinton. I had a recent interview with a student at Worth County High School. His name is Scott Ferguson. He was a former classmate and a friend. He smoked while I was in high school. I asked him did he still smoke, and he said that he did. I asked him for how long and he said that he had been smoking since he was thirteen. I asked him what brand of cigarette he smoked, and he said that he smoked Marlboro Lights. I asked him why does he smoke, and he replied by saying, I started when I was young and now I just cant stop (Ferguson, Oct. 12, 1999). Teen smoking is a serious problem. I would like to see teenagers who are not smoking. I would like to hear that Congress has approved of the Tobacco Bill and not some other less important bill. This problem will continue to get worse if the tobacco industry does not stop its persuasive advertising. Bibliography:Works CitedChildrens access to Tobacco Kills. 3 Feb. 1999. American Lung Association of Gulf Coast Florida. President Takes Another Shot at Teen Smoking. 22 Jun. 1999. Kaleidoscope Interactive. Reducing Teen Smoking. 10 Jul 1998. Tobaco Free Kids. Bynum, Russ. CDC:Joe Camel Years See Jump in Teen Smoking.9 Oct. 1998. BibliographyChildrens access to Tobacco Kills. 3 Feb. 1999. American Lung Association of Gulf Coast Florida. President Takes Another Shot at Teen Smoking. 22 Jun. 1999. Kaleidoscope Interactive. Reducing Teen Smoking. 10 Jul 1998. Tobaco Free Kids. Bynum, Russ. CDC:Joe Camel Years See Jump in Teen Smoking.9 Oct. 1998. Schaler, Jeffrey, and Magda E. Schaler. Smoking: Who Has the Right?. Amherst, NY: Promethus Books, 1998. Swisher, Karin. SmokingLaws and Legislation. San Diego, CA: Greenhaven Press, 1995Bender, David L. Opposing Viewpoints on Chemical Dependency. St Paul, ME: Greenhaven Press, 1985. .u86e902c6b8c0ce134f61fdc14ed0881c , .u86e902c6b8c0ce134f61fdc14ed0881c .postImageUrl , .u86e902c6b8c0ce134f61fdc14ed0881c .centered-text-area { min-height: 80px; position: relative; } .u86e902c6b8c0ce134f61fdc14ed0881c , .u86e902c6b8c0ce134f61fdc14ed0881c:hover , .u86e902c6b8c0ce134f61fdc14ed0881c:visited , .u86e902c6b8c0ce134f61fdc14ed0881c:active { border:0!important; } .u86e902c6b8c0ce134f61fdc14ed0881c .clearfix:after { content: ""; display: table; clear: both; } .u86e902c6b8c0ce134f61fdc14ed0881c { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u86e902c6b8c0ce134f61fdc14ed0881c:active , .u86e902c6b8c0ce134f61fdc14ed0881c:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u86e902c6b8c0ce134f61fdc14ed0881c .centered-text-area { width: 100%; position: relative ; } .u86e902c6b8c0ce134f61fdc14ed0881c .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u86e902c6b8c0ce134f61fdc14ed0881c .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u86e902c6b8c0ce134f61fdc14ed0881c .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u86e902c6b8c0ce134f61fdc14ed0881c:hover .ctaButton { background-color: #34495E!important; } .u86e902c6b8c0ce134f61fdc14ed0881c .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u86e902c6b8c0ce134f61fdc14ed0881c .u86e902c6b8c0ce134f61fdc14ed0881c-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u86e902c6b8c0ce134f61fdc14ed0881c:after { content: ""; display: block; clear: both; } READ: Factors contributing to the su EssayFerguson, Scott. Personal interview. 12 Oct 1999.

All About the Word About! - Proofread My Papers Academic Blog

All About the Word About! - Proofread My Papers Academic Blog All About the Word About! One of the most common problems our customers have is how to use the word about correctly. This is particularly tricky because about is a common word and can be used in several contexts. Well run through a few of these uses here. About: On the Subject Of As a preposition, the word about can be used to link nouns and verbs, such as when using about to mean concerning or on the subject of: We spoke about her neighbors awful choice of house paint. However, a common mistake here is using about with discussed. This is incorrect; even though we speak about something, the term discuss doesnt require a preposition. As such, if we were to use discussed in the sentence above, it would simply be: We discussed her neighbors awful choice of house paint. About: To Affect The word about can also be used to mean to affect, as in: There is nothing we can do about our neighbors house. Its staying lime green. About: Around We can also use it to mean distributed around an area: In my town, there are several horribly painted houses about. Or on ones person: She concealed the blue paint about her as she crept up on the house in the dead of night. About: Approximately or Nearly It can also be used to mean approximately, as in: After repainting her neighbors house, she was caught by the cops. They say shell get about 10 months in jail for criminal damage. Furthermore, it can mean nearly: In her mugshot, she was about the same height as Jackson Pollock. About: Movement We can even use the word about to mean movement: As the cops drove up, she was still flinging blue paint about wildly. These are just some of the ways in which about can be used, so dont forget to check a dictionary if youre unsure whether you should be using this term in any particular example.

Learn About Indias Seven Union Territories

Learn About India's Seven Union Territories India is the worlds second most populous country in the world and the country occupies most of the Indian subcontinent in southern Asia. It is the worlds largest democracy and is considered a developing nation. India is a federal republic and is broken down into 28 states and seven union territories. Indias 28 states have their own elected governments for local administration whereas the union territories are administrative divisions which are controlled directly by the federal government by an administrator or lieutenant-governor who is appointed by the President of India. The following is a list of Indias seven union territories organized by land area. Population numbers have been included for reference as have capitals for the territories which have one. Indias Union Territories 1) Andaman and Nicobar Islands Area: 3,185 square miles (8,249 sq km) Capital: Port Blair Population: 356,152 2) Delhi Area: 572 square miles (1,483 sq km) Capital: none Population: 13,850,507 3) Dadra and Nagar Haveli Area: 190 square miles (491 sq km) Capital: Silvassa Population: 220,490 4) Puducherry Area: 185 square miles (479 sq km) Capital: Puducherry Population: 974,345 5) Chandigarh Area: 44 square miles (114 sq km) Capital: Chandigarh Population: 900,635 6) Daman and Diu Area: 43 square miles (112 sq km) Capital: Daman Population: 158,204 7) Lakshadweep Area: 12 square miles (32 sq km) Capital: Kavaratti Population: 60,650 Reference Wikipedia. (7 June 2010). States and Territories of India - Wikipedia, the Free Encyclopedia. Retrieved from: http://en.wikipedia.org/wiki/States_and_territories_of_India

Integrating Design and Production Coursework Example | Topics and Well Written Essays - 7750 words

Integrating Design and Production - Coursework Example The intense competitiveness in the market has caused a rapid increase in the demand for integrated design and production tools and techniques. However the modern manufacturing firms have been known to offer new products to the customers at a lower cost but with high quality. Thus, integrating design and production can be considered on three different theoretical concepts, such as ontological (metaphysical) assumptions, a theory of production and a theory of management in order to manage and integrate of design and production of projects. It was Ohno, a production engineer at Toyota, who for the first time broke through the conventional barrier between design and manufacturing and introduced the concept of production design in the manufacturing industry as a useful tool. Project process or life span is defined as "the sequence of phases through which the project will evolve" (Monden, 1992). The project process matters in design planning and final execution phases. The time cycle is directly associated with the life span of the project so that from the time of design the project till its final phase of full implementation the life cycle will evolve from one phase to the other. However the life cycle is directly related to the structure of the project and therefore some projects require approval at the end of each phase. Thus planned sequences or phases involve corporate operations of the new project and therefore management should focuses on the significance of skills, resources and organizational controls in managing the project.Lean construction is a method applied in the process of project delivery and is based on a waste-minimizing and value maximizing production management principle. The phrase "Lean Construction" was first coined by the International Group for Lean Construction at its inaugural meeting in 1993. In the construction industry this principle acquires a still lager dimension in that the approach is adopted through the whole process of manufacturing process design, planning, supply management and assembling (Shingo, 1989). Lean production as associated with management is a systemic approach to minimizing losses or waste and maximizing value creation so that the subsequent techniques are refined to achieve a degree of sophistication in preconceived management settings. The following four aspectual phases have been suggested in modern literature on the subject as more perceptive in terms of design, performance, delivery and control. The construction facility and its delivery have to be designed and planned in a manner that takes into consideration the customer's purpose and need. The rationale for positive iteration is emphasized so that negative iteration is minimized as far as possible (Brookfield, & Skaysbrook, 2004). Designing the structural perimeters of the project in a manner to achieve value at the highest possible level and minimize waste at the delivery stage. This is essentially associated with the process facilitation because when construction projects are designed processes become complex as the delivery phase comes closer. Total performance concept is emphasized as a measure aimed at improving the qualitative outcomes. Thus project performance as a whole is much more important than cost reduction measures and relative speed. Controlling processes and systems is central to the monitoring task in lean construction. Thus there is